Choosing a Company Name Without Fistfights Or Tears

Although this article is written for business people, it's also good advice for bands, sketch troupes and any other performing groups (except the part about funny names).

By KD Lockhart

When you're deciding on a company name, emotions are high. It's an important decision, and it's hard to get an entire management team to agree. Before you call up an expensive naming company, gather your team into a room with a whiteboard and produce a memorable name that everyone can agree on. (read full article)