If you are in a service industry of any kind, then no matter how much advertising you get done, a lot is still going to rest squarely on your shoulders. For service industries often things like business card printing are only going to be as good as you make them. You need to be out there improving your image as well as handing out marketing material. You have to be able to give people a good and strong reason why they should trust you, and it is you they are going to have to trust. This is not about buying a product but hiring out an actual person to do a job. People are going to be looking at you before making any decisions.
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Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
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